Trend Alert: Virtual & Augmented Reality Invading Meetings Management

The meetings management category is growing fast. Find out more about the latest technology movement, and what it could mean for your organization.


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A strategic approach to meetings management is on the rise, and you know what else is? The use of virtual and augmented reality in this space.

Meeting planners everywhere are integrating this type of technology with their event plans to help enhance onsite attendee experience and bring increased cost savings with fewer site visits. Is your organization already embracing innovations in VR and AR?

Read the article, “Meetings Get Real—and then Some—with Virtual and Augmented Reality Technology,” to find out more about this developing trend.

On-Demand Meetings & Events Webinar

Corporate United’s program with partner Altour Meetings & Incentives has a lot of benefits, and one our members like best is the innovative technology they use to optimize attendee experience while delivering improved spend management.

Watch our on-demand meetings and events webinar “How to Get Control of Your Meetings & Events Spend” to learn more about this emerging category.

Katie Virtue: Director, Category Management, Travel at Corporate United
As part of Category Management Team, Katie Virtue is focused on carrying out Category Lifecycle Management efforts across CU’s indirect spend offerings. She oversees the Travel vertical, including Car Rental, Travel Management, Meetings & Events Management and Corporate Housing Solutions. Katie works with members to evaluate CU’s offerings and to bring them a unique experience while collaborating with suppliers to achieve mutual partnership goals. She previously worked in the consulting industry focused on business continuity projects.